In a world driven by data and artificial intelligence, RSLT agency initiated a mission to empower businesses with actionable insights.
RSLT agency, an AI and data consultancy, approached me with the task of building brand identity and digital presence.
They wanted a design that would both represent their mission and appeal to businesses interested in using data science and AI.
The challenge was to create a brand identity and digital presence that stood out in a competitive industry.
Design process
Desk research /Brand discovery
I conducted several interviews with the team, where we came up with goals, positioning and main characteristics.
Implementation
It was a time to bring branding to life,including a modern logo, brand colors, typography, and social media visuals.
Ideation/ Design Approach
After competitor analysis, I moved to choosing the type of identity and crafting first drafts.
Considering the scope and versatility of the brand the project required naming and logo, which would be simple and understandable for businesses from different fields.
At the same time, I wanted to represent the disruptiveness and drive from the result.
That's where the logo and naming were born!
The modern logo, with its bold lines and sharp edges, is here to show that Result Agency is your confident and reliable partner for changing the rules of the business.
The colours have to show stability, reliability and, at the same time, readiness to bring something new to your project.
Capturing the Essence
Team photoshoot
In order to add a human touch into the project and to represent the team's spirit, I organised a dynamic team photoshoot. This step allowed us to showcase the people behind RSLT Agency.
It was a pleasure working closely with RSLT agency!
If you'd like to learn more about the process or discuss potential collaborations, please don't hesitate to reach out.
Contact me: malachkovak@gmail.com